CD Projekt CEO Says Pure AI Games Are Inevitable but Questions the Approach

*Joint CEO Michał Nowakowski states he knows generative AI-only titles are on the horizon but expresses doubts about pursuing that route.*

CD Projekt joint CEO Michał Nowakowski said he “knows for a fact” that games built entirely with generative AI will arrive soon. He added that he has doubts whether this is really the path to follow.

The comment comes as generative AI tools appear more often in game development pipelines. Nowakowski leads the studio behind The Witcher series, including the upcoming Witcher 4. His remarks address the specific prospect of titles created without conventional human-driven design or production work.

The statement distinguishes between incremental use of AI assistance and fully AI-generated products. Nowakowski did not detail timelines, specific technologies, or internal plans at CD Projekt. He framed the surge as an observed certainty rather than a company direction.

No other executives or studios are quoted in the report. The position stands as a single executive observation on an industry trend.

Why it matters

Studios already experiment with AI for asset generation, writing aids, and prototyping. A clear line between supportive tools and complete replacement matters for teams that still value authorship and craft. Nowakowski’s skepticism signals that at least one major developer sees limits in handing entire productions to current generative systems.

The remark also highlights a practical split. Incremental adoption can reduce repetitive tasks without erasing the decisions that define a game’s identity. Full automation risks uniform output that players may quickly recognize and reject. For developers weighing tool choices, the comment offers a data point: inevitability does not equal endorsement.

Developers who treat AI strictly as an accelerator rather than a substitute retain control over tone, systems, and narrative intent. That distinction is likely to shape which projects feel distinctive once the first wave of AI-native releases appears.

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Sources:

• Rock Paper Shotgun

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