YouTube Opens Likeness Detection to All Adult Users

*YouTube now allows any user over 18 to submit a face scan so the platform can watch for unauthorized deepfakes of their appearance.*

What changed

YouTube is expanding its AI likeness detection program to all users over the age of 18. The move means the tool is no longer limited to a small set of verified accounts. Anyone who meets the age requirement can now enroll.

The feature began as a test for content creators. It later reached government officials, politicians, journalists, and financial figures. The current step removes those restrictions for adults.

How the tool works

Users complete a selfie-style scan of their face. YouTube’s system then monitors uploads for matching appearances. When a potential match appears, the platform sends an alert. The user can ask for the video to be removed.

YouTube has reported that the volume of removal requests generated by the tool remains very small. The company has not disclosed exact figures.

Availability details

New creators can sign up for the feature without prior approval steps beyond the age check. The expansion applies to the full adult user base rather than a curated group.

Why it matters

The change shifts deepfake protection from a privilege granted to public figures toward a basic option any adult can claim. It still leaves the burden on individuals to notice and report misuse, and the low request volume suggests either few incidents or low awareness. For platforms that host billions of videos, this approach keeps enforcement reactive rather than preventive.

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Sources:

• The Verge
• Engadget

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